Are you looking forward to generating leads for your real estate business?
Probably you’re getting a quotation of $40 to $60 per qualified lead.
But, have you tried using Facebook to generate leads?
These can be used if you’re wholesaling houses or with a long term buy and hold strategy.
Well if you’re not don’t worry, I’ll give you some tips to help you generate cheap leads for your business. Take a look.
1.Increase the Facebook Ads Click Through Rate
In every ad, you’ll need potential clients to click through it and read its content. Well, you’ll need to use good images, give the best headline and engaging content.
Make your ad appealing and personal by including a picture of a person. Well, you can use a relatable and smiling woman, babies and animals. Their images are quite appealing to all the Facebook users.
Make the picture as simple as possible. It will enable the potential clients will click your ad. If you use elaborate pictures, Facebook users will gloss over the image.
Choose a perfect color that doesn’t blend into the Facebook themes; blue and white. Instead, go for eye-catching colors like red, green and orange.
Now that your ads are getting clicks, it’s time to see how you get congestions from these clicks.
2. Use a Lead Generating Landing Page
Well, you’ll need to send the traffic you generate to a landing page. The page needs to be optimized to cater for lead generation. It’s the only way to get qualified leads, if you nurture them well, you can easily convert them to sales.
You can generate leads using these two options.
Here, you promise your potential clients freebies and other products. If you make good use of this platform, you’ll be assured of generating leads that convert to sales.
All you need is to optimize the contest diligently and choose the best prize, one that your market can resonate with.
Use these steps to make this happen.
- Create a Facebook Ad with its free prize is in front and centre. The ad should include dollar percentages and dollar values.
- Exclusively target the advertisement on people and users who are likely to click on it.
- Ensure your prize is valuable or slightly valuable. Well, you can offer gift cards to ensure they only land to those who are interested in your products.
- Create a landing page for this contest; it should require participants to share their email address to participate.
- Run your contest for some week or a month before selecting your random winner.
Remember, cash prizes and separate products will generate more contest leads. However, if you promise them money, there is a significant chance that they will unsubscribe once the contest is over.
Those who sign up for a product’s contest will stay even after the contest is over.
The Email Gated Content
Email gated contents and e-books are the best ways to generate leads in real estate.
You may create a valuable and high-quality content relevant to real estate. It could be a how-to-guide on refurbishing your home, a case study, an e-book or a blog content. If the readers find your content appealing, they’re likely to make the purchase.
That goes for Real Estate as well as selling online items.
In the real world, this content helps build trust between the parties. It’s, therefore, possible to convert the leads you generate to sales.
Why then don’t you email-gate your clients?
Email-gating helps visitors get to your optimized site. Here you ask them to give you their email address before giving them the privilege to download your content.
How to Target Your Audience to Generate Awesome Leads
When generating leads, it’s imperative that you target the right audience.
It’s what makes your investment feasible and ensures you get favorable returns on investment. If you make an Ad that doesn’t target to a specific audience, then you’re wasting your time and money.
There are different techniques you can employ to target your audience, be sure to select the best.
The Wrap Up
Facebook is the leading social platform on the globe. With over 2 billion active users, it’s possible to promote your real estate through this platform.
Select your target audience and your Ad carefully.
If you mess on any of them, you’ll be preparing yourself for un-proportioned losses.