ASUS and GIGABYTE will lower prices for motherboards to achieve annual plans

Continued in the third quarter of the decline in the market of computer accessories has forced manufacturers of motherboards first tier - ASUSTek Computer and GIGABYTE Technology-lower prices for its core products in Europe and China to achieve its annual plans. In the current quarter GIGABYTE plans to sell 5.4 million cards, slightly less than the ASUS - 5,8-6 million.

Achieve your goals for this year to 19 million motherboards GIGABYTE will be able to, if implemented for the first half of 8.9 million to add 5.4 million and 4.7 million in the third and fourth quarters, respectively. Given selected after ASUS tactics price reduction, management GIGABYTE, apparently decided not to rely on a possible increase in sales caused by the upcoming release of Windows 8 from Microsoft, focusing major efforts on the results of the third quarter.

As for ASUS, then the index of the first half of 11 million cards sold with planned for the third and fourth quarter (half) 12 million, together with the tactic of reducing prices, will allow the manufacturer to achieve the planned 23 million a year.

Against the background of a price war between the two giants, which certainly plays into the hands of the ultimate consumer, second-tier manufacturers, including Biostar, MSI and ECS, prepare to lower profitability, while at all ASRock expects a significant decline in the supply of the third quarter.

Manufacturers : ASUS Motherboards