Lead Generation

You may have always thought that you’ve done all the efforts to better your emails. You may have followed all the rules, tips, hacks and the likes. But why can’t you still see results in your writing? Why do your efforts lead to decrease instead of increase? 

Maybe you’re doing something wrong. But then you think, “it’s impossible to do something wrong, I followed all the rules.” But what if it’s the rule you’ve been following that’s making things wrong for all your email marketing efforts?  

Many ask – is email marketing dead?

Email is alive and well for those that follow a couple of the principals.

Let’s dig in.

First, you think you’re so in demand. 

Thinking that your content is what everyone wants to read is just wrong, although that’s the ideal thing when we write emails. You can’t expect everyone to like your email marketing content.

The reality is that not everyone wants to read content we write, some people can live without it – this is totally normal. As long as you set your goals and focus on those who do like what you’re providing, you’re good to go. 

Take time to know and rethink a thousand times who your target audience really is. It’s okay to ask. Never be hesitant and conduct surveys, or forums and ask feedback regularly but not annoyingly. Also make you sure to find out what they’re facing, think about how your content will help them solve these. 

Ask about the products or services that will benefit them. According to Think Tank Lab, you should take in consideration what the audience wants instead of what you want to write about – that way they are looking for more of you content instead of feeling like it’s being pushed down their throats. 

Secondly, your emails are not on your subscribers’ inbox

You’re emails are getting through, that’s for sure. But where? There’s inbox filtering especially with popular email services like Gmail. This may put your content in the Promotions, Updates, or Social folder. And mostly only those at the Primary or those dubbed as Important are read by your subscribers. They are automatically filtered into those folders when they do not have something personal. 

How personal could you get just to land on the Primary or Important folder?

You don’t have to go too personal at all, but you have to have a personal engagement with the reader. What does personal engagement mean? It doesn’t mean you should focus on interpersonal conversations, but more on getting them to click the links you’ve embedded on your content.

By clicking on these, you will direct them to engaging to your company website and socials. This is also an opportunity to entertain their questions and talk to them, like you don’t have a barrier. 

Take note that providing more content will more likely lead to your subscribers opening your emails. The greater the opportunity for them to click through more information you provide, which will also include feedback and deals, the more time you’ll avoid the inbox filtering mechanisms. 

It will always be about engagement in the end. Having high engagement with your audience will yield better reputation with email services. As more and more of your audience open their emails, the more you gain trust among the services.  Why? This sends signals to the services that people actually read and like content you write. 

Having a good reputation and building trust through engagement is the best way to keep your subscribers and make them want and need what you provide.  

Your email marketing service provider is also a crucial selection. You need to read more about the different service providers, considering the pros and cons of each one. According to Tom Kulzer, the CEO of AWeber, “When considering a provider, you need to make sure they have solid reputation management systems in place. Here are five key questions to ask. If not, it doesn’t matter how awesome your content is, it has higher potential of not getting delivered to the primary inbox as you would expect or hope.” 

These are the most common misconceptions that make our email marketing efforts fail. The ability to identifying these will boost your content easily. Make sure you avoid doing these. Instead try the tips we’ve provided! 

The accomplishment of a company depends on its sales funnel strategies. Proper planning is needed in order to maintain long-term affluence.

Sales funnel strategies are the backbone of the sales and marketing strategies of your company. It attracts visitors and converts them into customers. Without having good marketing and sales strategies, your business will eventually fail.

Therefore, creating a sales funnel is the most essential thing you can do for your business especially when it comes to opening up the traffic floodgates with paid ads.

Before moving forward on how you can create your first sales funnel, you should first be aware of what actually a sales funnel is?

What is a sales funnel?

Also known as a revenue funnel or sales process, sales funnel is a marketing term. It is referred to as a buying process where companies lead their customers through when purchasing products. In simple terms, it is a planned marketing strategy where companies convert their potential buyers into customers. The primary goal of the entire sales funnel is to solve the problems of your customers.

Just like its name, it is usually represented by a funnel-shaped diagram. A sales funnel is primarily divided into four steps namely

• Awareness Phase- The first stage of the sales funnel is the awareness stage where your prospects become aware of your products or services. On the way of finding the solution for their problems, they enter into awareness stage through various means such as ebook downloads, email newsletter signups, online offer and so on.
• Interest Phase- It is the stage where your leads become qualified. You get to know more about your prospects by asking them questions and helping them with the right solutions for them.
• Evaluation or Decision Phase- This is a crucial stage as getting prospective buyers to make a decision is not an easy task. You have to make a lot of efforts to convince your buyer’s why they should go with your products or services.
• Action Phase- It is the final stage of sales funnel where buyers take an action you are aiming them to perform. A stage where the prospects purchase your goods or services and become your loyal customer.

Moving people from these areas requires software and there’s a flood to hit the market, however none are quite like the Kartra platform we’ve recently tested for building out a complete campaigns and they’ve currently put together Katra trial pricing that makes it affordable for even beginners.

Now you know the importance of sales funnel, let’s find out what are the 4 tips for creating your first sales funnel

1. Create a landing page for your product or service

Your landing page will be the first impression your prospect will come across when they come after clicking on your ad or other content. It is a primary element of your sales funnel without which you can’t make a sale. Therefore, create a beautiful and appealing landing page. You must carefully design your landing in such a way that your buyer should know where they have to go from one point to another at your website. In addition to that, various companies have different landing page purposes such as some wants to sell their product or services, some want their prospects to download their ebook, and some wants them to watch their informative videos. However, if you’re selling any product or services, make sure for each product or services you have a dedicated landing page. Few things to keep in mind while creating a landing page are:

• The headline of your landing page must match with the ad linked to it.
• You CTA’s should be bold and appealing that convey them exactly what they have to do next whether it is signing up, buy now, get my free ebook, etc.
• You may use video on your landing page to increase the conversion rate.

2. Drive traffic to your landing page

A high-quality landing page without any traffic will not help you in making sales. Therefore, you need to work harder to drive traffic to your landing page. You need to make a strategy so that your potential customers can move onto the next step of your sales funnel. Furthermore, there are several methods you can drive traffic to your landing page according to your goal, audience, and budget.

• PPC (Pay Per Click) Ads- This is one of the popular ways among the marketers to generate drive as it can be reached on a variety of channels and networks. You can create your ads on Facebook, Linkedin, Twitter, or on Google Adwords.
• Social Media- Social media channels are a great way to reach to the potential buyers in the beginning and middle of the sales funnel.
• Content marketing- You may also drive traffic through blog posts, email, and case studies.

3. Create a lead magnet to collect email address

The next step you should do is create content that attracts your visitors. You need to target them with the content they are looking for. Offer them the solution to their problem.

Also, mention why your solution will solve their problem is the best one. Send them an ebook, guides, cheat sheet, pdf, checklist or any other resources they are looking for.

Additionally, creating lead magnets helps you in providing something valuable to your prospects. Moreover, you get the email address of your prospects which helps you with further marketing. If you have the email id of your potential buyer, you can easily persuade them to buy your products or services by sending them more information.

4. Set up an email marketing drip campaign

Setting up email marketing is the next step in your sales funnels. It builds a strong relationship between you and your potential customers. Send them an email by providing amazing content to them. Moreover, this will help them in making a purchasing decision. The goal of email marketing drip campaign is to remind the customers about your product or services frequently. A normal email marketing campaign consists of

• Welcome Email which consists thank you mail to the prospect for showing interest to the product or services
• An email which offers freebies, giveaways, ebook, checklist, etc.
• In this email include reviews or testimonials about your product or services.
• Send the email to let your potential buyer know how your product or services has benefited your customers. How it will help them in solving their problems.
• The final email which includes hard sell. 

To conclude, creating a sales funnel may require a lot of time and effort without the right software.

However, if you do it correctly, you will end up gaining a lot of profits for your business. Just remember the key to build the best sales funnel starts from top and moves towards the bottom.

Are you looking forward to generating leads for your real estate business?

Probably you’re getting a quotation of $40 to $60 per qualified lead.

But, have you tried using Facebook to generate leads?

These can be used if you’re wholesaling houses or with a long term buy and hold strategy.

Well if you’re not don’t worry, I’ll give you some tips to help you generate cheap leads for your business. Take a look.

1.Increase the Facebook Ads Click Through Rate

In every ad, you’ll need potential clients to click through it and read its content. Well, you’ll need to use good images, give the best headline and engaging content.

Make your ad appealing and personal by including a picture of a person. Well, you can use a relatable and smiling woman, babies and animals. Their images are quite appealing to all the Facebook users.

Make the picture as simple as possible. It will enable the potential clients will click your ad. If you use elaborate pictures, Facebook users will gloss over the image.

Choose a perfect color that doesn’t blend into the Facebook themes; blue and white. Instead, go for eye-catching colors like red, green and orange.

Now that your ads are getting clicks, it’s time to see how you get congestions from these clicks.

2. Use a Lead Generating Landing Page

Well, you’ll need to send the traffic you generate to a landing page. The page needs to be optimized to cater for lead generation. It’s the only way to get qualified leads, if you nurture them well, you can easily convert them to sales.

You can generate leads using these two options.

• Contests

Here, you promise your potential clients freebies and other products. If you make good use of this platform, you’ll be assured of generating leads that convert to sales.

All you need is to optimize the contest diligently and choose the best prize, one that your market can resonate with.

Use these steps to make this happen.

1. Create a Facebook Ad with its free prize is in front and centre. The ad should include dollar percentages and dollar values.
2. Exclusively target the advertisement on people and users who are likely to click on it.
3. Ensure your prize is valuable or slightly valuable. Well, you can offer gift cards to ensure they only land to those who are interested in your products.
4. Create a landing page for this contest; it should require participants to share their email address to participate.
5. Run your contest for some week or a month before selecting your random winner.

Remember, cash prizes and separate products will generate more contest leads. However, if you promise them money, there is a significant chance that they will unsubscribe once the contest is over.

Those who sign up for a product’s contest will stay even after the contest is over.

The Email Gated Content

Email gated contents and e-books are the best ways to generate leads in real estate.

You may create a valuable and high-quality content relevant to real estate. It could be a how-to-guide on refurbishing your home, a case study, an e-book or a blog content. If the readers find your content appealing, they’re likely to make the purchase.

That goes for Real Estate as well as selling online items.

In the real world, this content helps build trust between the parties. It’s, therefore, possible to convert the leads you generate to sales.

Why then don’t you email-gate your clients?

Email-gating helps visitors get to your optimized site. Here you ask them to give you their email address before giving them the privilege to download your content.

How to Target Your Audience to Generate Awesome Leads

When generating leads, it’s imperative that you target the right audience.

It’s what makes your investment feasible and ensures you get favorable returns on investment. If you make an Ad that doesn’t target to a specific audience, then you’re wasting your time and money.

There are different techniques you can employ to target your audience, be sure to select the best.

The Wrap Up

Facebook is the leading social platform on the globe. With over 2 billion active users, it’s possible to promote your real estate through this platform.

Select your target audience and your Ad carefully.

If you mess on any of them, you’ll be preparing yourself for un-proportioned losses.